The “Ice Axe” of E-commerce

Jamie Clark, Co-founder and CEO of burst on stage in Las Vegas… his passion and excitement were infectious, he was entertaining and inspirational but the lasting image that’s still with me, even six months after the event, is the image of Jamie pacing around wielding an ice-axe…

A keen climber who’s scaled Mount Everest more than once, Jamie claimed that the “ice-axe” was the one tool that he would want to have with him above any other, if he was stuck on a mountain side. Way more useful than a Swiss-army knife or a climbing pole, or even a pair of crampons… on a mountain top an ice axe is a powerful, flexible, multipurpose tool that could mean the difference between life and death.

So what was he doing swinging an ice axe around on a stage in Vegas? No, he hadn’t partied too hard, Vegas style… Jamie was speaking at Imagine 2016 and he was using the ice-axe as an analogy for the most powerful, flexible and robust e-commerce tool his company had ever used… Magento.

Magento’s flagship event, Imagine is a huge, impressive conference that in April this year brought together over 2,500 e-commerce experts including merchants, agencies, and technology providers from over 45 countries. There was an unmistakable sense of community and you got a sense of the sheer size and reach of Magento’s global network of developers and technology partners.

So, what is it that makes Magento the number one e-commerce platform… why is it the one e-commerce tool you need to increase your sales and conversions and optimize your customer experience? Here are just a few of the tops reasons we’ve identified:

Continuous Improvement: As an open source e-commerce application, Magento is continuously evolving and improving thanks to its huge community of developers and users. If you need a feature, more than likely someone somewhere has already developed it and made it available in the extensive marketplace of affordable, off-the-shelf extensions and themes. Being open source also means that the platform and the code is being continuously scrutinized… keeping it up-to-date, secure and fast.

Customizable Customer Experience: Magento is highly customizable and its open system architecture means that you can create a unique customer experience to suit your business and your customers. It’s possible to customize both the front-end “look and feel” as well as the back end structure, logic and flow.

Increased Site Traffic: Magento was built with SEO efficiency as a goal and the core SEO features mean that your products will be found more easily by potential customers, increasing site traffic and as a result, product sales and conversions.

Built-in Upsells and Cross-sells: Upsells and cross-sells are an important part your business and Magento supports this by allowing you to easily add related products, upsell and cross-sell options both within the product pages and at checkout.

High Scalability and Performance: Magento is just as suitable for small and medium sized businesses as it is for large global brands, which means that it has the ability to easily scale, as your business grows, in terms of both features and performance.

There are many more reasons to choose Magento but if you’re serious about focusing on building the e-commerce side of your business it boils down to this – becoming a part of the Magento community you will boost your product sales, website traffic and your conversions.

Our most recent Magento website build has seen sales and conversions double over the past six months… showing that investing in a Magento site will quickly pay off and you’ll see an immediate return on your investment.

So, if your current e-commerce solution is not generating the results you want, contact us today for more information or to discuss a proposal and let us help you grow your business.