Case Study

Bringing the Agora to Japan

From the patchwork quilt of Irish Green to the land of the Rising Sun, the following project marks The Agora's initial entry into the Japanese market.

Services provided.

  • Strategy
  • Design
  • Technology

A bit of background.

The main challenge of this project was the aggressive delivery timelines which required careful prioritisation and co-ordination of a global team - all of whom were crucial to the successful delivery of the project, the purpose of which was to efficiently onboard a new Japanese affiliate “Agora Publishing Japan” and enable:

  • One-step lead generation
  • The ability to take and fulfil orders and process payments
  • Train APJ employees in relation to 'The Agora Way' and terminology

Our approach.

Threefold were tasked with completing a WordPress site for Agora Publishing Japan. The development team first created a sample site to be able to demonstrate to the client how 'The Agora' systems worked. During one of our feedback loops, the client expressed how happy they were with the demo site which enabled Threefold to expedite the project and implement the necessary customisations to the site based on:

  • Our understanding of the clients unique challenges and business goals
  • Our understanding of our clients target audience and their specific goals
  • Localisation factors such as language and associated meta content adjustments
  • Unique eCommerce compliance considerations
“ROI achieved within one day of website launching”

The results.

Below are a few of the high level wins:

  • Within 5 days of launching, Agora Japan already had an ROI of over 1,200% - that's right!
  • Conversion rates were above average at 8.5%
  • A platform that we could handover to our client thereby enabling their ability to take full control of their business and marketing endeavours

For confidentiality reasons, we have excluded the actual values for the above metrics.

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