User Experience (UX) goes beyond logos and pretty colours. It’s about how something feels to a user… How they complete the task they came to do without spending time trying to understand how to perform it.
Improving user experience will have an effect on almost every aspect of your business.
- Generate more leads
- Improve conversion on order forms
- Enable customers to easily find content or products
- Reduce customer service queries, and increase renewals, cross sells and upsells
Good design is something that is becoming increasingly important in a crowded market place. It can mean the difference between standing out and being passed over as just another run-of-the-mill contender.